Mars announces $237 million investment for Nature’s Bakery facility in Salt Lake City

Jan. 17, 2024
The facility will be fully operational in July 2025 and create over 190 new jobs. The investment reinforces the company’s commitment to accelerate Mars better-for-you snacking platform.

Mars Incorporated announced a new $237 million cutting-edge baking facility for Nature’s Bakery in Salt Lake City, Utah. The facility, spanning 339,000 square feet, will create over 190 new jobs, and is scheduled to be fully operational in July 2025.  

Founded in 2011 and headquartered in Reno, Nevada, Nature's Bakery, acquired by Mars Incorporated in 2020, has since become a best-selling, fast-growing granola and snack bar brand. Nature’s Bakery bakes the goodness of real ingredients into convenient, on-the-go snacks that are plant-based, dairy-free, nut-free and non-GMO Project Verified.  

Nature’s Bakery products include Whole Wheat Fig Bars, Gluten Free Fig Bars, Oatmeal Crumble bars, Organic Baked-Ins bars, Brownie bars, and Fig Bar Minis.

“I am thrilled for our strategic expansion with the establishment of a cutting-edge baking facility in Salt Lake City,” Steve Gardiner, CEO of Nature’s Bakery, said in the announcement. “This investment marks a significant milestone in our brand’s ability to drive greater capacity to meet growing consumer and retailer demand. As a self-manufacturer, this facility joins our existing bakeries to reflect our commitment to innovation and quality and underscores our confidence in the thriving business environment of Utah. We look forward to contributing to the local economy, cultivating community, and creating job opportunities as we further our brand purpose of nourishing families and enabling them to thrive.”  

Juan Martin, Health & Wellness president at Mars Incorporated, added in the announcement, “This investment symbolizes our dedication to scaling our brands responsibly, upholding Mars' pledge to be America's prime destination for insurgent brands.”