Full Webinar Video

Each of our local SEO experts shared three top tips or ideas to leverage right now in your digital marketing and then went on to answer over 30 audience questions.

Google Posts With A Lot Of Attention

Claire Carlile shared some great information on Google posts in her opening tips. One was to use Postamatic for building a library and scheduling Google posts.

In addition to this tip, the panel answered multiple questions on Google posts regarding strategy, content, calls to action, post ideas, and more. It’s easy to see that local SEO’s are looking for as many ways to win with posts as possible. I of course chimed in that GatherUp’s social sharing feature is a great way to use posts for further reputation marketing.

Claire also shared that using Google’s Welcome Offer is a great way to engage prospects and build a following.

Keyword Research Using Google’s Auto-complete

I loved the simple idea Amanda Jordan from Locomotive Agency shared in her slides of using Google’s autocomplete suggestions for keyword research. The Google user behavior study from Backlinko shared that searchers use Google’s suggestions 23% of the time and that people that search for informational and local searches tended to click on an autocomplete suggestion more often than those searching with commercial queries.

Amanda also covered the news of Apple getting into business ratings / reviews in Apple Maps and outlined some great tips for how digital marketing agencies can show and grow their value to their customers right now. These tips included call tracking, lead type valuation, lead qualification, and reporting with organic search values to name a few.

The Biggest Review Acquisition Hack?

In my section I hit upon answering the question we get frequently “What is the best way to get more reviews?”. As marketers we want it to be something we optimize like the subject line of our email request, using SMS for it’s absurd open rates or the content in our ask. But it’s none of these.

While the above can move the needle tenths to maybe a full percent or two, the real results come from giving your customer a “heads-up” you will be asking them for feedback and a review.

Basic, but it’s what we see drive improvement when mastered from 5% to 50% or more. Nobody wants more email, but customers do want to feel heard and know that you will value their time and feedback in any structured format.

Always Learning – The Key To Local SEO

I hope you get a lot from our Local SEO AMA webinars this year. I personally learn something every time we do one and I’m sure we’ll get one more in for 2020. You can watch or rewatch videos of our past AMA’s and our monthly GatherUp webinars on our blog.

You can also catch all of the panel and our host Mike Blumenthal as part of Whitespark’s Local Search Summit airing next week. It’s free to register and also has affordable video packages too so you can rewatch any of the 30+ amazing sessions and speakers. It will be a fantastic event.

Mike and Aaron shared some industry updates about real-time reputation management, Facebook Reviews, Google highlighting businesses with better reviews, and KPIs for local. We also answered a ton of great questions from the attendees.

Watch The Webinar Video Recording To See The New Reports

New Reports

In the recording, you’ll see that we’ve completely redesigned our reports, and added a bunch of new reports too. Here’s a list of the reporting changes:

1. Redesigned Business Report
2. Redesigned Performance Report
3. New NPS Report
4. New NPS Comparison Report
5. Redesigned Reviews Report
6. New Reviews Comparison Report

These new reports are more visually striking, easier to use, feature custom date ranges, export options and more.

Reputation, Reviews and Local Search Industry Updates

If you’ve been with us for very long, you know we follow the local digital marketing industry very closely and love to share our thoughts and research on our blog in our webinars too. This month, Aaron talked about how being proactive with customer feedback and online reviews could have saved Chipotle millions of dollars, He also shared some details on how Facebook Reviews are bolstering Facebook recommendations.

Mike shared a case study and discussed some key performance indicators (KPIs) that are relevant for local, and also word of mouth makes a huge difference in local attribution.

The complete list of articles, research and blog posts they drew from is below:

• Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously?
• Facebook Reviews Bolster Facebook Recommendations
• Case Study: Key Performance Indicators in Local Digital Marketing
• Case Study Part 2: In Local Attribution Word of Mouth Dominates
• Google Highlighting Businesses with Better Reviews in the search results

View The Webinar Slides

Thanks for catching up with us on the April webinar!  We have these webinars monthly – you can watch past ones and join the next on our Webinar page.

p.s. We just need a few more subscribers to get our own URL on our YouTube Channel. Would you subscribe and help us get there! Thank you! Subscribe to our new YouTube Channel. We will be posting new feature updates, pro tips, and webinar recordings there.

Join us on Thursday, January 14th at 2:00 pm EST for a comprehensive look into the world of 1st and 3rd party reviews with GatherUp’s Mike Blumenthal.

In this free webinar, Mike will cover everything you need to know to invest your review gathering efforts in the right place, how to market your reviews and 5X their value, and how to manage those pesky reviews that can hurt your business.

In this webinar, you will learn:

• How COVID has impacted business reviews over the past 9 months.
• How Google, Yelp, and Facebook have adapted to COVID and what you need to know.
• How Yelp moderates racism.
• The most important online review trends that Mike’s been tracking across Google, Facebook, and Yelp.
• What 1st-party reviews have to offer that 3rd-party reviews don’t.
• How Google moderates (wacky) negative reviews and what you can do about it.
• What are Google review attributes and why do they matter.
• How to develop a review strategy and a review plan for 2021.

If you missed our first two amazing sessions you can find the recordings here and here.

Local Search Tips & More

You can count on a lot of great strategy and tactical tips in the webinar with information for SEO professionals, digital agency and in-house teams. Each speaker will bring you 3 of their top local digital marketing moves right now as well as the AMA format to ask your questions. We’ll cover:

• Google My Business
• Local SEO and digital marketing (search and social)
• Reputation management
• Agency tips and ideas

Below is the video and slides of the hour long webinar, with questions and answers included throughout.

GetFiveStars Customer Webinar – August 2016 from Don Campbell on Vimeo.

August Webinar Topics Covered

This month has offered two very large feature additions to the GetFiveStars feedback platform and we covered how to use these features and fielded questions from the attendees.  Here is what is covered in the webinar video and slides below.

1. Survey Questions –  We looked at how to set them up, what settings to use, what types of questions you can ask and how to view reporting for them.
2. Repeat Customer Feedback – Just this week we launched the ability to build a history of feedback instances per customer.  Mike and I reviewed the suppression setting, how it works and the new Customer Profile screen to give you all of the customer’s history.  One thing to note is the “suppression” setting will be the days from when the customer was “added” to GetFiveStars.
3. Feedback Request & Review Request Options – We walked through each of the 3 options for your first touch-point with customers.  Features, pros and cons of each option were discussed at length.

Webinar Slides

View the slide deck from the August Webinar below.

Thanks for catching up with us on the August webinar.  We have these webinars monthly can you can see past ones and join the next on our Webinar page.

Here is the video of the September customer webinar.

GetFiveStars Customer Webinar September 2016 from Don Campbell on Vimeo.

September Webinar Topics We Covered

1- New additions to GetFiveStars include the “replied” tag in the customer dashboard to let you know at a glance which customers you have responded to.  We also released the 2nd email follow-up allowing you one more reminder to ask customers for feedback automatically.

You can read more about these features in our September Release Notes post.

2- Google has been introducing new elements to the Knowledge Panel and reviews; now more than just Google reviews are featured in the Knowledge Panel.  Our very own Mike Blumenthal has been all over this new addition and we’re seeing many GFS customers get their own website included in this feature by using our Testimonials Widget.

Learn more by reading Why A Business Needs Reviews Everywhere, Including Your Website and 5 Things You Can Do To Improve Your Reviews From The Web.

3- Make it easy for your customers to leave your business feedback.  We also discussed my latest post on How One Link Can Save Your Online Reputation.

Webinar Slides To View

Thanks for catching up with us on the September webinar.  We have these webinars monthly – you can see past ones and join the next on our Webinar page.