Comments on: Reviews, Incentives and the Law https://gatherup.com/blog/reviews-incentives-and-the-law/ Feedback, reviews & customer experience Tue, 19 Feb 2019 15:48:02 +0000 hourly 1 By: Mike Blumenthal https://gatherup.com/blog/reviews-incentives-and-the-law/#comment-223 Tue, 19 Feb 2019 15:48:02 +0000 https://www.getfivestars.com/?p=5126#comment-223 In reply to Rich Owings.

Hi Rich
If the first party reviews are used as testimonials then it would be necessary to stated that they were incentivized otherwise it would be a violation of the FTC rules.

An incentive that probably is free and clear is one to have users share their SMS or email address for marketing purposes.

]]> By: Rich Owings https://gatherup.com/blog/reviews-incentives-and-the-law/#comment-222 Tue, 19 Feb 2019 15:37:49 +0000 https://www.getfivestars.com/?p=5126#comment-222 How about incentivizing first-party feedback? I’m thinking that would be okay, but if the person goes on to share it on a third–party site, it gets a bit muddy. Thoughts?

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