Comments on: Google Updates Schema Review Guidelines – Again

By: Doug Seidl

Doug Seidl — Thu, 24 Oct 2019 16:32:14 +0000

Making it extremely limiting. Not fun.

By: Jeremy Lawlor

Jeremy Lawlor — Wed, 13 Feb 2019 09:28:28 +0000

Man, this post is more than 2 years old – and their still changing! You really have to be on top of your game to keep up.

By: Andy Kuiper

Andy Kuiper — Fri, 23 Nov 2018 23:13:56 +0000

Now they just don’t enforce the guidelines they updated… ack!

By: Jabir Mohamed

Jabir Mohamed — Fri, 13 Apr 2018 22:38:05 +0000

It’s really annoying when you see website’s who implement the review schema who are clearly not following Google’s guideline’s properly. As Cary (comment above) said, I’m not really sure how Google will be able to police this – unless someone reports the site & a manual review is done.

By: Alan Robertson

Alan Robertson — Tue, 27 Jun 2017 09:20:15 +0000

I did a fairly thorough read through of the schema.org library when building templates. Regardless, there’s so much information there, and so many considerations. People in my network have been experiencing some manual penalties as a result of schema us, even in cases where there was no “gaming the system”.

Can never be too educated on best-practices.

Thanks!

By: Mike Chrest

Mike Chrest — Tue, 06 Dec 2016 22:19:53 +0000

Also there was an update to an added Image required and price reccomended. Might want to check this. Not really about review but part of schema

By: Mike Blumenthal

Mike Blumenthal — Tue, 06 Dec 2016 21:49:46 +0000

In reply to Mike Chrest.

@Mike
I agree with you that there are abuses.

But it is not difficult to “do it right”… we are hoping that Google rewards the do it right strategy and punishes the abusers… but who knows.

By: Mike Chrest

Mike Chrest — Mon, 05 Dec 2016 22:25:13 +0000

this feature was so abused and overdone , i can not see it last in serps very much longer , seems like it will be gone soon

By: Mike Blumenthal

Mike Blumenthal — Sat, 29 Oct 2016 13:05:11 +0000

In reply to Cary Blackburn.

@Cary
Obviously Google scales everything with some sort of programatic approach and that includes enforcement. With rich snippets, like with Penguin and Panda, they started out manually, gradually the enforcement process runs as a separate task on some periodic basis and then finally it gets integrated into the on-going process that is Google quality/enforcement. They test and iterate, test and iterated until it achieves whatever level of abuse enforcement they feel is adequate. That doesn’t mean all abusers will be caught but the noise will be reduced to a dull roar.

I believe that is happening now. I think, but obviously can’t confirm, that they have moved beyond the manual mode into the periodic run “the separate process” mode and have started to automate whatever level of enforcement they are able to achieve. This is usually happening concurrently with the release of guidelines.

In the case of this review rich snippet abuse enforcement for misuse I believe it to be a situation where the stars are just not shown rather than any proactive penalty pushing a site down in rankings.

By: Cary Blackburn

Cary Blackburn — Sat, 29 Oct 2016 04:47:06 +0000

From what I could see from a number of sites, this was badly abused. I especially saw a lot of this happening on affiliate sites. My question is: How is Google going to police this without manual reviews of offending sites?